Kassy Francis is more than a dancer. She is a creative healing artist and change-maker; a movement educator and modern medicine woman - someone that doesn't fit in a box, so she naturally needed a website that didn't place her in one. Her company, LuVpEaCeNsOuL MoVeMeNt, needed a home for its digital assets – something that was part portfolio part list of services, but 100% her. The standard template simply wouldn't do. Personality and professionalism were a must, so she turned to Jenn Marie.
"I had a vision for how I wanted my website to look, but I didn't know how to create it. Jenn helped bring that vision to life." (Kassy Francis-Mora)
Deliverable:
A website that organizes a large body of work updates fans and collects leads. Design should be visually engaging with plenty of movement, optimized for mobile use, and SEO-optimized for the search terms "LuVpEaCeNsOuL MoVeMeNt."
Process:
The client provided all concepts and designs for the site, including the URL, content, pictures, videos, and primary colors. From there, I created a design prototype and advised on any technical limitations. Uniformity was a primary concern.
Since much of the content was not designed for website use, I made some design adjustments to maintain quality. The client requested custom navigation to improve site usability. I also added design elements to tie everything together.
The site was built on WordPress for ease of customization. 5 hours of training so the client could maintain the site independently were included.
Results:
LuVpEaCeNsOuL MoVeMeNt has an online home to share its vision, mission, and works, and potential clients can reach her directly via her website.
Budget: starting at $2000
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