Are You My Next Client?
Your Message, Online
What do you have to say? Let's turn your ideas into a beautiful business website. Let's strategize on your next blog post, or create the perfect social media strategy for your brand. Need help picking out the perfect website builder, or perhaps you're stuck on your domain name? Whether you need high-quality website content or some help sprucing up your online business persona, I specialize in getting YOU online.
Who am I? I'm more than a freelance writer. I'm also a usability analyst, CX specialist, content strategist, small business consultant, SEO specialist, technology advisor, web designer, blogger on information management, and a mom. My writing niche is you. My target market is your customers. My marketing mix is digital, with an extra dash of empathy.
3 Things Every Small Business Should Know Before Going Online
If you want your customers to connect with YOU, give them YOU. Everything about your web presence, from your business website design, to the content of your blog post should reflect the actual experience you'd like your customers to have.
The internet isn't just a gigantic marketplace. It's also a clickable social community. Instead of yelling at your customers to buy from you, meet your target audience where they're at with relevant content, clear messaging and strategically shareable social media content.
Although you can easily find the answers to questions like, how do I build a website, or what are keywords online, the vast majority of entrepreneurs shouldn't need to learn information management to transition their business online.
As a boutique content marketing provider, I can help you strategize, develop and maintain your content so that it helps your business grow. My original content is created by experienced content writers who specialize in engaging content, conversational tone and relevant keywords. Writing content is my specialty, but creating valuable content for your small business's digital marketing needs is my passion.
Be authentic in your message.
Don't just sell, connect.
Get the help of an expert.
"We are all being robbed of the creativity and potential of the two-thirds of the world not yet online. Tomorrow, if we succeed, the Internet will truly represent everyone."
How the Internet Benefits the Poor | Venturebeat.com
The 3 Best Social Media Platforms for Your Online Brand
The image sharing site is actually one of the best ways to create a brand identity for any size company. Use Instagram to help define the company brand and build emotional ties with your fans.
The resume-based site, isn't just for corporate brands. Create a company page to share your company profile and mission statement. Build your online brand image via your staff and link your page to Twitter for relevant updates.
If you have an eye for graphic design, pinners could share your online brand with little effort on your part. Pinterest is a great way to connect with like-minded customers and establish your brand identity.
Online branding is more than regular content generation. You need quality content, the kind that matches your brand, to use the internet effectively. You need persuasive web copy, the type that works even when your readers have a short attention span. Visual appeal and word choice define social media - I'll help you identify your brand identity and reach your creative goals.
"The branding aspect of what I do is helping small business owners and entrepreneurs understand what their brand is ’cause a lot of times they don’t realize it."
Brand Copywriting & UX | Content Strategy Insights Podcast
3 Qualities of the Best Freelance Writers
They can write more than just a good blog post.
The freelance writing business is very competitive. In the past, knowing how to write a blog post was enough. Nowadays, good writers also know how to write persuasive web copy and how to adjust their writing to the correct grade level.
They've been guest contributors to other blogs.
Many people are capable freelance writers, but only an expert writer is able to list their names on established websites. Guest contributors understand how to follow editorial guidelines, making them ideal for content writing services.
They have an online portfolio.
Before adding writers to your team, always check for an online portfolio. This shows that they have experience writing online. Even if they only have a freelance writer website, the website content on their homepage is some sample of their content marketing skill.
Content generation is often the most time consuming part of internet marketing, but it's worth it. Strong content ranks better in search engines, provides a better user experience, and converts to more sales. If you're in the business of the internet, you need strong content writing services in your digital marketing toolkit.