A Man with a Story to Tell

When Jim McKnight turned 80, he decided he needed to tell the world about his grandfather. He started by writing a book but decided later it wasn't enough. He also wanted to talk to people about his grandfather, but he needed a way to promote his idea.

We suggested a website and a Facebook page.

"People think I'm a celebrity because I'm all over the Internet! I just tell them to buy a book." (Author Jim McKnight)

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Deliverable:

Mobile-friendly website that establishes credibility, links to an Amazon product, and provides contact information for scheduling a presentation.

Process:

Simplicity was a primary concern, so we kept it to one page. To best integrate Amazon links, we selected a custom WordPress site. To establish credibility, We used client-supplied pictures from actual events to inspire the site design.

The website's content remained simple yet descriptive to attract various consumers. We included multiple call-to-actions to help navigate traffic through the site, as well as testimonials from readers of the books.

Results:

Author Jim McKnight received many bookings for speaking events following the launch of his website, including a book signing at a Veteran's Administration black history event. His Facebook fan page received over 700 likes, and he regularly sells copies of his Amazon ebooks.

Budget: starting at $1000

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